Juan Cruz Durán was born in Argentina and based in Barcelona since 2001. With over 23 years of experience, he specializes in advertising photography, portraits and fashion.

Juan works for several countries in Europe and also in America and has produced campaigns for brands such as Adidas Argentina, NBA, Nike, DirecTV, FCB Barcelona Football Club, 3M, Bimbo, Coors Light, Zurich Insurance, the City of Barcelona, Cheerios, Nestle, Cacaolat and La Caixa.

Over the years, Juan has worked for agencies and production companies worldwide, Tiempo BBDO, DDB, Grey, Conill, JTW, Tapsa, Evil Love, Small, SCPF, McCann Erickson, Havas, Comunica + A, Draft FCB, Y & R, Alicia, Bromley Comunication, BUM, Rapp Collins, Albiñana Films, Canada Films, Lee Films, Continer One and for various print media and published in magazines like Playboy, Hello, La Vanguardia magazine and H Magazine. His work has been exhibited in Europe and America.

In 2006 he was awarded by the AFP (Association of Professional Photographers of Spain) with two awards LUX silver for his work in the categories of nudity and fashion, and in 2010 and 2011 received two gold awards in Addis Advertising Awards in the US. UU.
He currently combines his work as a photographer with the production of video clips, as well as being professor in the Master of Advertising at the European Institute of Design.